USCA PLENARY EVENT

CHALLENGE

The 2019 Gilead USCA Plenary event was a 3,000 person event to raise awareness and end stigmas those within the HIV community face. The audience featured patient advocacy leaders, key government officials, and keynote speakers who had varying degrees of knowledge around the disease. This animation kicked off the event with the intent to educate the attendees, generate excitement around the event, and compel the audience to action

SOLUTION

I designed and animated a 3D animation that served as the focal point of the event across a 70 foot video wall. In addition, I designed a full suite of promotional collateral that included emails and large posters that were prominently displayed in Washington DC.